Optus pulls Droga5 brand campaign after triple 0 crisis
Optus has pulled a brand campaign in the wake of its latest crisis
Optus has shelved a Droga5 brand campaign — designed to win back trust for the telco — in the wake of its emergency call crisis.
The news of the shelving, reported in The Australian, comes a week after the revelations that four people died following an emergency service outage on Optus’ network in regions of South Australia and Western Australia.
Accenture Song, which owns Droga5, won the Optus media and creative account in June. The campaign would have been Droga5’s first creative work for the new client.
Optus responded to a request for confirmation and comment from Mumbrella with a written statement indicating the campaign may be re-assessed “at the appropriate time”.
“We’re in the early stages of investigating and responding to the Triple Zero call failures – which remains our priority. We will, of course, assess future activity at the appropriate time.”
Accenture Song has been contacted for comment.
