Optus recruits influencers Jackson O’Doherty and Shammi for first foray into Facebook Live

Optus utilised Facebook Live for the first time on Friday with social media personalities Jackson O’Doherty and Shammi presenting a 24-minute ‘show’ from an outdoor living room.

The duo, who boast more than 5m Facebook followers between them, were promoting Optus’ streaming offering with the broadcast from Central Park in Sydney.

During the broadcast the pair interacted with passers by, interviewing a yoga class, watching a film with two men as well as cutting away to pre-recorded segments including the pair washing a car in their underwear.

They also answered questions from viewers. The stream has had nearly 165,000 views so far.

The broadcast was aimed as part of a promotion for Optus’ unmetered Netflix offer.


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