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Morning Update: Apple’s odd music choice for iPhone 5S ad; The New York Times rolls out native ad for Orange is the New Black

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
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AdWeek:  Apple’s ‘Go, You Chicken Fat, Go’ iPhone Ad Has an Odd History Behind It

“Why is JFK’s youth fitness anthem marketing the iPhone 5S?

Apple has a new 5S spot out, and the musical choice is even odder than the previous 5S spot, which featured a reworked version of “Gigantic” by the Pixies (and that’s saying something, since that song is supposedly about male genitalia).

As Uproxx noted, the new ad uses “The Youth Fitness Song,” aka “Chicken Fat,” a song from President Kennedy’s national physical fitness program. Apparently this little ditty, which the creator of The Music Man came up with, was sent to school districts throughout the U.S. in the ’60s to accompany the calisthenics program.”

The New York Times: Amazon Introduces New Music Streaming Service

“Amazon introduced a music streaming feature on Thursday that gives subscribers to its Prime service access to thousands of songs free and without interruptions from advertising.

The new feature, called Prime Music, which has been rumored in the music industry for months, has music from two of the three major record labels as well as various independents. But it omits most new releases and will not include the catalog of the Universal Music Group, the world’s largest music company, as a result of strained negotiations over licensing terms.”

AdAge: Native Ad Production Values Keep Growing With ‘Orange is the New Black’ Promo

“A fairly elaborate, nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website Friday, using video, charts and audio to supplement text about female incarceration in the U.S.

It’s among the first native ads from the Times’ newly minted T Brand Studio, a nine-person team charged with creating content for brands.”

Mashable: Netflix Rolls Out Its New Logo on Desktop Interfaces

“Netflix is starting to roll out its new logo, adding it along with another slight tweak to its desktop interface.

The new logo (left) goes for a more flat, simplistic look when compared to the old logo (right), which Netflix has used since its days as a DVD-by-mail company.”

 

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