Optus rolls out new in-house creative agency ‘Yes Agency’

Telecommunications provider Optus has launched an in-house creative agency named the ‘Yes Agency’.

Mumbrella understands the latest effort is a new initiative following the telco making some of its in-house creative team redundant approximately two years ago and embarking on a major reshuffle of its agency roster early last year.

Currently the Yes Agency has an Instagram feed that features four posts since it was created in September, including one of its staff at lunch at North Ryde’s El Rancho hotel, and a Vimeo page, showcasing promotional work for the Rio Olympics in 2016.

A spokesperson from Optus said in a statement to Mumbrella: “At Optus, we’re continuing to build our internal capabilities and we utilise the expertise of our creative agency roster to help us do so.

“Yes Agency is a new Optus initiative in collaboration with Re, and we continue to partner with our existing roster of agencies within the village.”

According to the Yes Agency’s LinkedIn page, the agency and Optus will work as one team to “develop creative execution”.

“It enables us to deliver experiences people genuinely want in a way that inspires and excites.

“We’re building a team that can challenge preconceptions and limitations to produce the best work around,” the LinkedIn post explains.

The new internal agency comes as the company outsources 170 of its operations staff to global telco vendor, Nokia.

David Sutherland, the former executive director of client services at Landor is now the general manager of Optus’ Yes Agency.

Sutherland previously worked at M&C Saatchi’s brand consultancy Re, which is working closely with the Yes Agency.

Yes Creative was originally launched by Optus as IMM before being later rebranded, which seems to have been part of a larger restructure of the internal business unit.

Yes Creative’s former creative and design traffic manager Cooper Ramsey is now a creative and design project manager at Yes Agency, joining in August when the agency launched.

Cate McNeil, who was previously the creative service business lead at Optus has since departed, joining HCF as its advertising and campaign manager.

Optus’ creative strategist, Leo Bajzert, also left the company the same month as the launch of Yes Agency.

Optus’ current creative roster includes Big Red, M&C Saatchi, The Works and Emotive.


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