Optus rolls out new in-house creative agency ‘Yes Agency’
Telecommunications provider Optus has launched an in-house creative agency named the ‘Yes Agency’.
Mumbrella understands the latest effort is a new initiative following the telco making some of its in-house creative team redundant approximately two years ago and embarking on a major reshuffle of its agency roster early last year.
If you are a telco selll data and phone calls if u are arrogant enough to think u can make communications instaed of facilitate them you are deluded.
“El Rancho”?!!
Sounds like they’ve been commissioned to do a rebrand on The Ranch after that establishment’s recent appearance in the tabloid columns. http://www.smh.com.au/business.....yrszs.html
@ Er no
I agree with the point you made, but there was a delicious irony in the way you went about it.
If you think of your telco as just a comms vehicle, then you’re with the wrong telco. The additional services offered today are much more than Dog & Bone. Concerts/Cinema/Sports/Events, Birthday Bonuses and that’s just to start.
So to summarise, M&C have lost lead agency status on the Optus advertising account, but helped them setup an internal agency which may occasionally call on RE for branding support.
Sutho is awesome.
I made a point over the weekend that hasn’t made it through the filter.
There is a mistake in the reporting – Optus’ largest agency relationship by a mile is with Big Red, M&C only retains the branding component via their Brand Consultancy
Hi ‘fleshpeddler’,
Thank you for pointing this out it seems I managed to unintentionally leave them out, I have added Big Red into the story.
Cheers,
Abigail – Mumbrella
I don’t want to be challenged by any independent thinkers, I just want people to shut up and make my web banner happen without question. Here’s an idea, lets just create an agency of yes men, a bunch of industry drop outs we can own – literally. Heck, we’ll even call it Yes Agency… (Suit drops microphone)
Have Optus learnt from the lessons of the past? Probably not. Remember those mega-millions squandered in poorly managed, badly administered, vision-less “internal brand groups” – operating in a digital agency like manner?
All that squandering, leading to epic levels of sackings and it all being packed up and sent offshore to SingTel.
The lesson is; who has the accountability on this direction? And how will it work within the greater Optus ecosystem?