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Optus sponsors Sydney Gay and Lesbian Mardi Gras and more

Telecommunications company Optus has been named as the Premier Network partner with Sydney Gay and Lesbian Mardi Gras (Mardi Gras) in 2022 and 2024,  and Sydney WorldPride 2023.

Optus managing director marketing and revenue Matt Williams said: “It is thrilling to announce our support of Mardi Gras and Sydney WorldPride 2023 at a time when embracing and celebrating diversity and individuality is more important than ever. It’s been a tough two years locally and globally, and we know the optimism that comes from one of the most important and renowned international pride festivals. The theme, United We Shine, is absolutely the tonic needed as the world gradually begins to open up.”

Albert Kruger CEO Sydney Gay and Lesbian Mardi Gras commented: “Connection helps build community and this is one of the key roles Mardi Gras plays. We connect people to form a strong and resilient LGBTQIA+ community. Together, as a united community we then have the strength to push for equality. We’re incredibly pleased to have Optus join us as our partner, to help us further connect with LGBTQIA+ people across Australia”.

Sydney WorldPride CEO Kate Wickett added: “As we see the human rights of LGBTQIA+ people challenged and often eroded around the world it’s critical that partners like Optus stand with the community and make their voices heard through corporate leadership. It’s important because it also sends a message to Optus employees and customers that they truly celebrate and welcome diversity. We are so excited to partner with Optus and look forward to presenting an unforgettable WorldPride with them”.

Optus will also be supporting Queer Screen which is part of the Sydney Gay and Lesbian Mardi Gras festival program.

The announcement follows the switch to the ad-free ABC as broadcaster for the upcoming Mardi Gras. The decision to broadcast on ABC does not change any of Mardi Gras’ sponsorship deals.

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