Optus to launch major brand campaign to promote World Cup

Tim Burrowes

April 29, 2010 8:44

Optus will this Sunday launch a major brand campaign centred on its sponsorship of Football Federation Australia and its association as the mobile broadcaster of the 2010 FIFA World Cup.

The ads, created by M&C Saatchi, will feature Australian footballers, Lucas Neill and Tim Cahill.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.