Optus quickly launches next Josh Thomas ad
Optus has unveiled the next instalment in the ‘More Yes’ campaign featuring comedian Josh Thomas with an ad promoting the company’s new ‘Epic’ sim card.
The commercial, set to Lionel Richie’s hit ‘Endless Love’, shows a man in love with his phone and treating it to various romantic gestures. The campaign has been created by M&C Saatchi.
(Courtesy of Ebiquity)
It finishes with Thomas tattooing an image of the phone onto the man’s arm and saying “So yes to true love between you and your phone… not literally obviously it’s like an advertising thing”.
Optus launched Thomas as its new spokesman earlier this week with the first ad featuring 80s band A-ha’s Take On Me.
I like this little guy.
More please.
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I’ve often wondered what would happen if you took the Virgin brand personality and resprayed it in Optus yellow and teal.
Now I know. Reminds me of Warren.
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So Optus are back to product and price above the line advertising.
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Better than Telstra’s below the belt advertising. Favourite board game at Telstra? Monopoly.
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