‘The back’ is back for Oral-B
Procter & Gamble toothpaste brand Oral B has revived ‘Rob the Dentist’, a character in its TV ads in the 1980’s, as part of a Facebook campaign.
The character known as “The back”, as he always had his back to camera, first appeared in Oral B ads in 1982, and made a brief comeback in 2003 to promote the Oral-B Power Toothbrush range.
Fans of the Facebook page can decide and share where they think Rob has been since the 80’s via an avatar. The best entry wins $10,000.
Joel Cotter, Oral-B brand manager, said: “Rob has been responsible for some of the category’s best performing and memorable campaigns. He is widely recognised and continues to intrigue Australian audiences. Rob gives Oral-B’s marketing efforts a real point of difference in the category and we’re excited to provide consumers with the opportunity to engage with Rob for the first time”.
Agency credits:
- PR agency: Hausmann Communications
- Digital agency: Arnold Furnace
- Media agency: MediaCom
Gee Rob has a nice back..
he must work out.
Sneaky pete’s getting around the ASMI regulations by running this online…
I did it! Fun.
al Dentists are evil! even one with nice backs are still trying to trick you to sit in the chair so they can hurt you
Well I believe that it is about time that Rob gets a good drilling himself! Apparently Rob will make an appearance at 2:30!!