Orchard beefs up health and pharmaceutical activity with two hires

Digital and health marketing agency, Orchard has hired Sarah Harper as an account director and Mikaela Crimmins as senior account manager.

The announcement:

Leading digital and health marketing agency, Orchard, has hired two experts to join their flourishing pharmaceutical and healthcare division.

Orchard currently work on projects for Pfizer, Sanofi, MSD, SCA, Zoetis, Novo Nordisk (Victoza) and Menarini, to name a few. And, earlier this year, the agency was appointed as one of two approved development partners in Australia for Bayer.

The agency is also producing award-winning campaigns on a global scale with a winner in The Global Awards (World’s Best Healthcare Advertising) for their work on Genotropin for Pfizer, 1 of only 7 given out in Australia. They also picked up a Bronze award in the Digital category for Trocoxil at the Clio Healthcare Awards announced earlier this week.

Sarah Harper joins Orchard as Account Director, and has worked in healthcare for the past 4½ years. She comes to Orchard most recently from H&T with experience in Animal Health (companion animal and livestock), Human Health, and Crop Protection. At Orchard Sarah will work across the Zoetis Companion Animal portfolio (including anti-emetics, anti-infectives, Biologicals, Pain and Sensitivity, Vets Australia and Win Rewards), the Zoetis Equine portfolio and also on the human health side of the business.

Sarah is looking forward to being able to add extensive digital experience to her healthcare background.

Mikaela Crimmins comes on board as Senior Account Manager. Mikaela entered into healthcare advertising fresh out of University. Her first position at Ward6 was to work on the Reckitt Benckiser business, on Nurofen, Nurofen for Children, and Dettol. From there she moved to HealthOne where she quickly became entrenched in all things pharmacy.

During this time she was nominated for Young Achiever of the Year at the 2012 Prime Awards.

Mikaela believes the pharmaceutical industry is one of the most innovative industries and “joining a company like Orchard that equally values innovations and embraces new technology, is great,” she said.

Source: Orchard media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.