F.Y.I.

Research shows Australian marketers plan to increase content marketing budget

November 20, 2013 11:14

The Content Marketing Institute and the Association for Data-driven Marketing and Advertising have released the findings from a survey that shows how Australian companies use content marketing.

The announcement:

The Content Marketing Institute (CMI) and the Association for Data-driven Marketing and Advertising (ADMA) have released the findings from a survey that shows how Australian companies use content marketing. Of the 93 percent of respondents who said they use content marketing, 81 percent are producing more content than they did one year ago. The report is sponsored by King Content.

In addition, 74 percent of Australian companies have someone in place to oversee content marketing strategy. Australian marketers say eNewsletters are the most effective content marketing tactic they use, and that LinkedIn is the most effective social media platform they use.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

1 COMMENTS

Ryan Northover 21 Nov 13

Content Marketing in Australia is moving along nicely, we’re starting to see greater awareness and knowledge in Australia about the power of content marketing and how to use content marketing as a new era of SEO and social sharing. There is a still a long way to go! Looking forward to Content Marketing World in Sydney in 2014.

User ID not verified.