Pepsi pitches Australia and New Zealand media account

March 10, 2021 10:42

PepsiCo has put its Australia and New Zealand media account up for pitch, three months after installing a new regional chief marketing officer across the snacks and beverages portfolio.

Vandita Pandey assumed the newly-created role in December, and has wasted no time reviewing the brand’s agency relationships. Omnicom Media Group agency PHD has held the media account for 11 years, and last retained it in 2017.

“We can confirm we are currently in the process of reviewing our media agency,” a Pepsi spokesperson told Mumbrella. “Once complete we will make an announcement.”

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.