Bonus spots dunk Oreo’s in hot water with ASB
In yet another case of an advertiser landing in hot water for marketing to children, the Advertising Standards Bureau has upheld complaints made against a commercial for Oreo’s that was broadcast around youth-focused content.
The ads were bonus spots eroneously given to the advertiser by Nine and Ten.
The spot, in which a younger brother is frustrated by his inability to dunk a cookie in a milk cup with a lid on it, aired around Ice Age on Ten at 18.36, Alvin and the Chipmunks on Nine at 20.40 and 21.20, Bee Movie on Nine at 20.13, 21.18 and 21.05, and The Incredible Hulk on Nine at 22:05.
That’s such a shame I think it’s a brilliant ad. Made me smile.
It’s a sad day when you can’t market milk and cookies to kids…
It’s a sad day when multinationals break their own rules and only get a slap on the wrists.
Made me want an Oreo, not because I’m a child, but because of the child within.
I loved these ads, but hang is the point that they were “marketing to kids”… am I right that the numbers above are the times that the ads were on air? At the risk of sounding like my dad…. What the hell are kids that age doing watching TV at 20.40 and even 22:05!!!!!
we are living in 1984. At least the kids are drinking milk.
mcdonalds plays all day long and you should see the food RDA levels on their own boxes.
I personally think these are great adverts targeted not at kids but at Mums and Dads who coo and think “ahhh cute, yes that behaviour is very akin to my little ones”….
I know the guidelines were ratified by the companies themselves, but whoever agreed to not target ads at times that the target audience was available, needs a kick up the a.
Isnt that what advertising is all about? Yeah I know the counter arguement, with childhood obesity on the rise etc, so I know there is 2 sides to the issue, but again, given the industry we’re in, just hard to grasp.
What next, car makers not allowed to advertise during Top Gear because of their carbon footprint ?(dammit, now I’ve given the extreme left another crazy idea).
Bonus spots backfire! They’re usually fairly useless!! Ha!
Great ad though!