Osher Günsberg relives Andrew G days in Connect Hearing ad

Connect Hearing has launched a new campaign fronted by Osher Günsberg via Elastic, after Günsberg was announced as a brand ambassador last year in September.

The campaign seeks to encourage people to check their hearing, as Günsberg tell his own story of having hearing issues.

The 60-second spot sees Günsberg cycle through some of his previous personas, including Andrew G, the name he used when he co-hosted Australian Idol. The spot ends with Günsberg asking the viewer to get their hearing checked through Connect Hearing’s online site, the Speech Perception Test (SPT).

Günsberg commented: “If only I knew then what I know now, I would have addressed my hearing health much sooner. When I played in bands in my 20’s, everything was louder than everything else. It wasn’t until my TV career took off that I realised that I was living with damaged hearing – it was affecting how I connected with people at work, but more importantly, began to drastically affect my close personal relationships.”

Connect Hearing’s managing director Michelle Lawson said: “Earlier this year, Osher shared stories of how missing words in his younger years impacted his life with the Connect Hearing team. Drawing on these memories, Osher worked closely with us to create an engaging, heartfelt campaign that helps other Aussies understand the implications missing words can have on their lives.

“Osher sharing his personal experiences in a humorous, relatable way will help more Aussies understand that hearing is an integral part of their overall health and wellness.”

The campaign is on BVOD (10 Play and 9Now), and online (Facebook, YouTube and Google Display Ads).

The SPT was created by Connect Hearing’s sister company Blamey Saunders.


Client: Connect Hearing
Managing Director – Michelle Lawson
Head of Marketing & Omnichannel Audiology – Alex Deakin
Senior Brand Manager – Gabby Williamson
Acquisitions Marketing Manager – Natasha de Leeuw
Product & Retail Marketing Manager – Claudia Mazza
Retention & Repurchase Marketing Manager – Wing Siu
Talent – Osher Günsberg
Talent Management – HMMG, Lauren Miller & Rachel Barrett
Create Agency: Elastic
Creative Director – Nathan Richman
Director – Kevin Lim
Producer – Madison Oklobdzija
DOP/ Editor – Tom Strangward
Photographer – Andrew Fawcett
Sound Design & Mix – ISM Studios
Colourist – Tim Wreyford


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.