‘Our mission is to work ourselves out of a job’: Former Wired Co heads launch media consultancy
Two former Wired Co media heads have launched a new media consultancy with a “bold” model designed to help brands manage their own paid media and give agencies more flexibility with senior strategic support, Mumbrella can reveal.
Ashley Byers and James Deehan have launched Refinery Room as an “on-demand service”. Speaking exclusively to Mumbrella, they explain they felt a refreshed approach to media consultancy was necessary.
The pair met working at Wired Co, where Byers held roles including head of social and head of paid media, and Deehan was head of digital media and partnerships.
