News

Outbrain bolsters APAC team with 8 new hires

Outbrain, an advertising platform for the open web, has announced a string of new senior hires across its Asia Pacific team.

Among the eight new recruits is director of business operations APAC, Daniel Littlepage, who will spearhead upcoming projects and new services as part of the expansion in APAC, and head of engagement ANZ Greg Wood.

Outbrain bolsters APAC team with eight new hires

Littlepage has experience across the marketing and media industry and agencies, including leading video platform 90 Seconds in Australia and New Zealand and most recently as vice president of growth and operations of proptech startup Inspace.

He will report to managing director APAC and growth markets, Andrew Burke, overseeing operations and strategy to enhance Outbrain’s position across the markets.

As head of engagement for the region, Wood will be responsible for Outbrain’s publisher and audience management, in addition to developing the engage business line. He has a strong background across digital publishing and media agencies, and was most recently account manager at The Trade Desk.

His new role will see him lead Outbrain’s external publisher and advertiser relationships, product and partnership management alongside account coordination.

Other new members in the Sydney and Singapore offices include, Krishan Lal as sales manager, ANZ, Alanna Green as senior account manager – engage, ANZ, Ana Carolina Garcia as account manager, ANZ, Jovary Jose as sales director, SEA, Chermaine Koh as senior account manager, SEA, and Calista Teo as sales manager, SEA.

Burke commented: “With this skilled group in place across APAC, Outbrain will be able to meet the increased demand we are seeing from advertisers, as well as help our growing list of publisher partners achieve their goals.

“The wealth of experience the team brings from the media and advertising sectors also means we’re well placed to continue Outbrain’s commitment to help lift the standard of adverts across our network, as we roll out our new quality rating initiative and create a better user experience and improved results.”

Littlepage said of his appointment: “After spending the last few years helping innovative companies accelerate across the region, I’m excited to be joining Outbrain at a time of real growth to support its important work of helping publishers monetise their content.”

The appointments come as Outbrain prepares for its initial public offering (IPO) on the New York Stock Exchange this Friday, with the company expected to be valued at over US$1billion.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.