Seven’s Natalie Harvey on the role of VOZ during Tokyo 2020 and a prediction on 7Plus subscriber numbers

Seven received a late surge of bookings once it became obvious the Tokyo Olympics would not be postponed again, director of sales Natalie Harvey revealed on this week’s Mumbrellacast, to be published this afternoon.

The uncertainty over whether these games would go ahead, after being postponed a year, continued until as late as last week with a significant increase in COVID cases in the host city.

“We certainly saw a huge surge… even over the last six or seven weeks. Brands are looking to be part of it because of the positives that the event brings,” Harvey said.