Outbrain inks huge partnership with Daily Mail Australia
Outbrain, a recommendation platform for the open web, has inked a new deal with dmg media as its exclusive recommendation partner.
The announcement:
Beginning this week, Outbrain will provide a discovery feed of organic and paid-for content recommendations across web, mobile, and video formats to the readers of dmg media’s digital newsbrand portfolio, including dailymail.co.uk, dailymail.com.au (Australia), dailymail.com (US), Metro.co.uk, Thisismoney.co.uk and the Daily Mail app; alongside Harmsworth Media’s inews.co.uk.
In a multi-year deal, Daily Mail will leverage Outbrain’s core optimisation and recommendation technology, Smartlogic, to drive greater value and user engagement amongst their audience. Smartlogic uses AI and machine learning to drive more relevant reader experiences within their feeds and better publisher outcomes.
Rich Caccappolo, CEO, dmg media, said: “Outbrain’s substantial international footprint and history of trusted long-term publisher relationships will further enhance our user engagement growth strategies and monetisation.
“This is an opportunity to drive significant value for both our digital properties and Outbrain’s advertising clients.”
This new partnership gives Outbrain an increased footprint of 1.1 billion monthly pageviews due to dailymail.co.uk’s reach and scale as one of the world’s most read digital newsbrands.
In July 2022, dailymail.co.uk recorded over 3.2 billion-page views with readers spending an average of 3.7 billion minutes reading the website and app content, according to data taken from Google Analytics.
“Innovation is deeply tied to Outbrain’s values of revolutionizing the way publishers can leverage technology to achieve their goals,” said David Kostman, co-CEO of Outbrain.
“We are honoured to be adding dmg media and i-news as one of our long-term strategic partners and see tremendous opportunities for advertisers to access the market leading properties of dmg media globally.”
dmg media is the consumer media company of DMGT plc. Since the Daily Mail was first published in the closing stages of the 19th century, dmg media’s trailblazing newsbrands have been pioneers of popular journalism and reaching global audiences with new technologies. DMGT acquired the world’s leading science title, New Scientist in 2021, and i-news sits within the newly created Harmsworth Media division.
Source: Clear Hayes Consulting
