Outbrain names Nathan Jackson as APAC head of sales as Taboola merger looms

Content platform Outbrain has named Nathan Jackson as APAC’s head of sales, two months after it was announced the Outbrain brand would cease to exist after a merger with Taboola is completed.

Jackson will manage advertising revenue and oversee sales teams, based in Australia and Singapore. Previously, he has held roles at Ticketek, Integral Ad Science and Adslot.

“Native is at the intersection of massive shifts in consumer behavior and technological improvements in the advertising industry,” said Jackson.

“I’m thrilled to join Outbrain at such an important time for the industry. Outbrain has had many successes over the past few years and I’ve been keeping my eye on the company as it continues its upward growth and success.

“We have an outstanding APAC team and I look forward to working together to grow our relationships in this region and help brands connect with their audiences through Outbrain’s smart native solutions.”

Outbrain launched in APAC in 2012 and has main offices in Sydney and Singapore.

“Brands are increasingly shifting advertising budgets online, with digital ad spend in APAC forecasted to reach about US$106bn by 2020 [eMarketer],” said Alexander Erlmeier, Outbrain’s MD international.

“Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent of our regional leadership team will allow us to further develop key partnerships in the region.”


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