Discovery and open web recommendation platform Outbrain has announced a deal with mobile operating system KaiOS Technologies to monetsze the provider’s global smart phone inventory.
KaiOS has seen fast growth across the APAC region recently and has over 140 million users globally. Its owned-and-operated third-party inventory will now feature Outbrain’s discovery features.
Outbrain head of platform, Victor Charpin, said the deal was part of the platform’s continued push to partner with companies beyond just media websites, where the discovery platform has most prominently featured in recent years.
“We’re excited about our partnership with KaiOS Technologies. This is a great opportunity to provide our advertisers with quality inventory stemming from KaiOS, one of the top three global mobile operating systems.
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“This partnership further cements our commitment to expanding our network, partnering with companies beyond media websites.”
KaiOS devices first launched in 2017, and Outbrain is preparing to offer a highly engaged and untapped market through new native ad formats to marketers on the mobile OS.
Marketers can start buying native inventory with KaiOS Technologies mobile placements effectively immediately.
KaiOS Technologies ecosystems and partnership director, Mathieu Boyer, said there is “immense potential to reach first-time internet users” thanks to the partnership.
“With Outbrain, our unique and exclusive inventory will be accessible to advertisers through dedicated automating systems. This will allow advertisers to display and manage their ads efficiently to KaiOS users.”
KaiOS is a light operating system designed to run on low-spec hardware, with an open architecture making it easier for developers to create apps for KaiOS.
Outbrain has also inked three-year deals with Australian Community Media (ACM), and Nine so far in 2021.