F.Y.I.

Outdoor advertising reports strong August

September 1, 2016 10:11

The out of home advertising market saw a lift in revenue of 20% in August with a year-to-date increase of more than 18%

The announcement:

The Out-of-Home (OOH) industry today reported a net revenue of $62.0 million for the month of August, an increase of 20.0% from the same month last year, which posted a net revenue of $51.6 million.*

Year-to-date revenue has increased by 18.2%, tracking at $480.4 million, up from
$406.3 million* for the same time last year. Digital Out-of-Home revenue makes up 38.5% of total revenue, up from 24.6% for the same period last year.

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