F.Y.I. Outdoor advertising reports strong August September 1, 2016 10:11 The out of home advertising market saw a lift in revenue of 20% in August with a year-to-date increase of more than 18% The announcement: The Out-of-Home (OOH) industry today reported a net revenue of $62.0 million for the month of August, an increase of 20.0% from the same month last year, which posted a net revenue of $51.6 million.* Year-to-date revenue has increased by 18.2%, tracking at $480.4 million, up from $406.3 million* for the same time last year. Digital Out-of-Home revenue makes up 38.5% of total revenue, up from 24.6% for the same period last year. Category figures August 2016: Roadside Billboards (over and under 25 square metres) Roadside Other (street furniture, taxis, bus/tram externals, small format) Transport (including airports) Retail, Lifestyle and Other^ $23.4 million $18.3 million $11.0 million $9.3 million *Previous years figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year. ^Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres. Source: Outdoor Media Association ADVERTISEMENT