Outdoor advertising up 3.8 per cent in first quarter

April 4, 2013 1:04

Outdoor advertising performed well in the first quarter of 2013 recording 3.8% growth, up from $117.6 million in the quarter last year to $122.1 million this year.

According to the last numbers from the Outdoor Media Association, the industry also ended 2012 with overall growth of close to 2 per cent and for the first time cracked $500m in revenue.

“Growth in the first quarter is a reflection of the industry’s ability to weather the vagaries of the market. OOH continues to maintain its position as a channel that is in a space of its own, growing while other mainstream media channels are being challenged.” said Charmaine Moldrich, CEO of the Outdoor Media Association.

“The OOH industry continues to remain competitive in today’s changing media landscape, because we work together to thoroughly understand our audiences,” she said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

outdoor advertising Outdoor Media Association

2 COMMENTS

Gezza 4 Apr 13

So 9% audience growth and 4% revenue growth. Doesn’t sound too flash to me.

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Mobile Billboard Company 17 Apr 13

Slow and steady Gezza! it shows that outdoor advertising does work and is going from strength to strength. This in turn reflects great on small business’s and jobs, if a business runs a marketing campaign and their spend is growing based on these numbers then it can only be a good thing for the local economy!

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