Outdoor awards attracts judges from around the world

The judging panel for the outdoor industry’s annual awards has attracted creative directors from award-winning ad agencies around the world including Mother London, Santo in Buenos Aires and Kessels Kramer in Amsterdam and London.   

The awards, organised by the Outdoor Media Association, celebrates the best in outdoor creative with the top gong Best in Show last year going to Saatchi & Saatchi Sydney for its Toyota Yaris,”Uses Less, Gives More” creative.

The judges for this year’s awards include:

  • Sebastian Wilhelm, Santo, Buenos Aires
  • Matt Keon, 18 Feet & Rising, London
  • Mark Waites, Mother, London
  • Joaquin Molla, La Comunidad, Buenos Aires
  • Dave Bell, Kessels Kramer, Amsterdam/London
  • Carlos Bayala, Madre, Buenos Aires
  • Sarah Barclay, JWT, New York

They will be joined by Jonathan Kneebone from the Glue Society who is the judging panel’s non-voting chairman.

The OMA launched its call for entries this week with a tongue in cheek billboard campaign “The Outdoor Awards are Coming” designed to mimic the Advanced Medical Institute’s outdoor ads for the treatment of impotence.

The ads are currently running in Crown street in Sydney, Swanston street in Melbourne and Sandgate road in Brisbane.

Outdoor advertising campaigns eligible for the awards will need to have run between January 1, 2009 and May 30 this year. Entry closes 5pm, June 11, with the winners to be announced at an event in September.

The inaugural Outdoor Awards were held last year and attracted over 220 entries in over 11 categories. This year an additional category has been added for small budget campaigns under $150,000.


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