The Outdoor Media Association’s latest bid to generate conversation around the medium involves posting a “Welcome to Adelaide” billboard – in Melbourne.
The poster has gone up in Kings Way in South Melbourne. According to the organisation, “The outdoor sign is bound to create a stir. Will people do a double take and doubt where they are for a moment? Will they assume the wrong copy has been posted and it’s a stuff-up? Or will they get the joke?”
The billboard is the latest stage of the OMA’s Someone Will Project, which previously included posting a lost snake ad in Sydney.