Dr Mumbo Now that’s how you do outdoor advertising May 4, 2010 10:31 3 Good on the Outdoor Media Association for having a sense of humour – and demonstrating just how interactive and engaging the medium can be. Since it launched its call for entries to its outdoor creative awards the OMA’s been making good use of its own medium, first unveiling a tongue-in-cheek billboard with the copy “The Outdoor Awards are Coming”, mimicking the Advanced Medical Institute’s much-complained about ads for the treatment of impotence. Since then the OMA has put up other billboards, with a decidedly more interactive approach through the use of T-shirt graphics, street graffiti, art photography. Dr Mumbo does rather like the “I’m with stupid” ad. Now that’s what you call a Kodak moment. It follows on from its call for entries last year which was so good you could eat it. topics OMA, outdoor advertising, Outdoor Awards, Outdoor Media Association Share Tweet Share Comments: 3 Anonymous 4 May 10 is this for the industry insiders? my bus goes passed these billboards and for the past two weeks, i’ve been clueless about its purpose. or target market. i’m not doubting its level of intrigue, but how many of us looked at that thinking, WTF? Reply Comments are closed. ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?