Outdoor company asks pedestrians to plug in as Nokia livestreams for shoppers

Outdoor firm JC Decaux and communications company iiNet have unveiled an installation to promote the company’s Broadband in a Box product which asks passers by to plug their headphones into the bus shelter to hear more.  

JC Decaux iiNet BoBThe system has been installed at various locations in Sydney and Brisbane.

Consumers who plug in hear a 30 second spiel from “Finn”, the face of the iiNet brand.

Set piece outdoor executions have been a major component of iiNet’s advertising strategy over the last couple of years, including ad takeovers of railway stations.


  • Media Agency: Maxus Perth
  • Creative Agency: Meerkats

Meanwhile, in another out of home innovation, Eye has installed outsized Nokia N97 phone displays across its shopping centre network. Each phone features lives feeds taking in state specific information such as news and weather.

Nokia N97 Eye


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