Outdoor Media Association downgrades revenue figures after reporting error

May 30, 2017 2:15

The Outdoor Media Association (OMA) has adjusted its April revenue figures and conceded revenue for the sector grew 6% year-on-year, rather than 10.8% as was previously reported, citing an inadvertent error.

The OMA said revenue is in fact sitting at $58.2 million, as opposed to $60.8 million, and the error arose “due to an inadvertent error in reporting” from one of the association’s members.

Year-to-date net media revenue is now being reported as $244.9 million, instead of the $247.6 million figure which was reported earlier this month, which marks a 5.8% increase on the $231.6 million generated in 2016.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics