Outdoor Media Association releases OOH half year results
Australia’s Out of Home (OOH) industry generated $593.1 million in the first half of the year.
According to the Outdoor Media Association (OMA), figures were up 8% from the same period in 2023 ($549.2 million).
Digital Out of Home (DOOH) continued to dominate in the industry, accounting for 74.4% of total net media revenue – a 2.5% increase compared to last year.
