Outdoor Media Association uses national billboards to highlight members’ contribution to public service

The out of home industry is using its national out of home billboard signage to provide consumers with less known facts about out of home advertising in a new campaign.

‘Outdoor Gives Back’ highlights the Outdoor Media Association’s members’ contributions to public service campaigns.

In 2016, members donated $26m worth of advertising space for over two hundred beneficiaries and $352m was spent on building and maintaining public infrastructure.

Charmaine Moldrich, CEO, Outdoor Media Association said: “Given its ability to reach mass audiences 24/7, OOH is uniquely positioned to broadcast community messages, be it for road safety, public health, community service and government campaigns.

“Our ‘Outdoor Gives Back’ campaign highlights just how many of these important public service messages are funded by our members.”

The campaign launched nationally on 10 July across Adshel, APN Outdoor, Bishopp, Goa, JC Decaux, Ooh Media, Paradise Outdoor Advertising, Torch Media and QMS Media.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

topics Adshel APN Outdoor Bishopp Charmaine Moldrich goa JC Decaux OMA Ooh Media Outdoor Media Association Paradise Outdoor Advertising QMS Media Torch Media

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