Ovarian Cancer Australia launches confident and contemporary rebrand

Ovarian Cancer Australia has rebranded with the organisation launching its new logo in time for February’s ovarian cancer awareness month.

Created by branding agency Principals, Ovarian Cancer Australia wanted its new branding to be more visible and “bold, confident and contemporary in attitude”.

Before and after

As part of the rebrand, Ovarian Cancer Australia’s website will also be refreshed.

Josy Shaw, director of marketing and communications at Ovarian Cancer Australia, said in a statement: “Principals has gone above and beyond on this project completing a part of the work pro bono. We’re thrilled with our new look which conveys we all need to stand up to ovarian cancer, and this is our year to take action.”

Simon Wright, executive creative director at Principals, added: “We have a wonderful relationship with the team at OCA. It has made investing in this worthy cause easy and we will continue to do so in 2018.”


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