GSG Counsel rebrands to Reputation Edge

Corporate public relations agency GSG Counsel has rebranded to Reputation Edge.

Co-founder Patrick Southam said the rebrand better reflected the scope of work the business was conducting for clients.

Before and after

“Companies are operating in a business environment of hyper scrutiny from consumers, the media, governments and interest groups. This means the ability to enhance and defend corporate reputation as an asset has never been more important for business survival and success.

“Companies have to step up their reputation management efforts in response, but in our experience, it requires real action, not spin,” he said.

As part of the rebrand, Reputation Edge has expanded and appointed Jonathan Sweet as a partner.

Sweet was previously the general manager of marketing and communications at Australian-owned argibusiness Ruralco Holdings Limited.


Reputation Edge’s clients include Volvo, WorleyParsons, Chartered Accountants Australia, Wallarah 2 Coal Project and Engineers Australia.

Mark Gell, co-founder of Reputation Edge, added: “Our point of difference is we bring real-world business and corporate insights to the communications discussion.

“Unlike many agencies, our consultants have worked in diverse businesses such as financial services, property, resources and telecommunications. They also have backgrounds in the media and in government.”


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