Over 50s dating app Lumen launches Australian ad starring neon-clad dancers

June 28, 2019 10:03

Lumen, a dating app for people over the age of 50, has launched its first TVC in Australia.

The ad stars over 50s dance troupe, Silver Classix, performing a dance in LED suits and masks. When the lights are brought up at the end, the faces and ages of the dancers are revealed.

Charly Lester, co-founder and CMO of Lumen, said in a statement that the Silver Classix crew were selected because they embody Lumen’s mission to shine a light on the ‘invisible generation’.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Charly Lester Leslie Alison Lumen Silver Classix