Colenso BBDO leaders to deliver international keynote at the Mumbrella Finance Marketing Summit
Levi Slavin, chief creative officer, and Edwin Rozells, head of transformation at New Zealand’s Colenso BBDO, will fly in for the Mumbrella Finance Marketing Summit to tackle the challenging topic of why goodwill is not good for business.
Rozells will discuss goodwill’s impact on business at the summit
The multi-award winning agency is one of New Zealand’s most notable creative shops with recent work for Visa featuring comedian Ronny Chieng as well as BNZ, Mars and more.
WARC this year named Colenso BBDO the eighth most creative agency in the world, while it was also named NZ Agency of the Year for the third year running at the AXIS Awards.
Slavin will join Rozells on stage
At the Mumbrella Finance Marketing Summit, Slavin and Rozells will present a framework for creating brand value through strong purpose and provide evidence of how it has delivered growth for companies across every category.
They’ll assert that in the current customer context and operating environment, brands must keep a focused eye on, and see the brand as, an asset of tangible value – until now represented as token goodwill in the liabilities column.
Slavin and Rozells will join the most comprehensive group of senior finance marketing experts ever put together for the summit.
They include Auto and General’s Jonathan Kerr, Athena’s Natalie Dinsdale, IAG’s Brent Smart, Bank Australia’s Fiona Nixon, Volt Bank’s Maria Loyez, Suncorp Group’s Mim Haysom, ANZ’s Malcolm Murdoch, Bankwest’s Haylee Felton, and many more.
The Mumbrella Finance Marketing Summit will take place on July 25 at the Four Seasons Hotel in Sydney. Tickets are on sale now.
Stay up-to-date with the latest speaker and session announcements for the Finance Marketing Summit
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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