Over-the-top property obsessives at the centre of property site campaign

Obsessed house hunters who are willing to lie and cheat to get their hands on the home they want are the subject of an online video campaign created by digital agency Amnesia to promote the launch of new features on

The videos feature a couple who pretend to be ghosts to frighten off bidders, an airline pilot who flies his plane over the house to drive down the price, a fake heavy metal fan next door neighbour, a man who poses as the naked old man from next door and a couple who give deliberately awful references.

The videos also sit on the House Hunters section of the new look site.

Henry Ruiz, general manager of consumer marketing, said: “This campaign is a great way to communicate the enhanced site to our consumers and furthers our ongoing strategy to continue to innovate and provide a superior user experience.”

The social media element of the campaign includes an effort to persuade consumers to share their stories about obsessive house hunting via Twitter or Facebook.

A Facebook-based property game with a $50,000 prize will follow later this month.


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