Ovo tells consumers it ‘gives an F’ about them
Telco Ovo has launched its new campaign targeting people who are feeling dissatisfied with their mobile providers.
Leading with the line ‘A telco that gives an F*?’ the campaign seeks to convey that Ovo’s upgraded phone plans are the ‘fairest’ in the market.
Ovo’s outdoor advertising
Ovo is a virtual telco which runs on the Optus network. Its brand promise, ‘Fans first’, aims to communicate what it says are innovative and fair products, including increasing data allowances at low costs.
A telco that gives an F*?
If the F was singular it would make sense to say “…an F?”. But surely it should read “…a F*?”
No – you’re just being dirty minded.
This is correct as the copy clearly refers to “an F*”, where the F stands for a number of features, highlighted by the single asterisk doing as it should, which is referring you to the ‘fine print’ that stands for “Flexible Fast Fun FansFirst” below, not masking 3 extra letters of an obscenity.
If you really want to be pedantic, you could instead get upset about the space missing between “Fans” and “First”. No that really F***’s me off!