Nulon tackles the ‘Bermuda Triangle’ of car tinkering in Ezy Squeeze campaign

Nulon is targeting the men ‘who actually work on cars’, in a campaign showing the frustrations of tinkering with vehicles using poorly-designed products.

“Whoever designed these things, obviously never had to work on them,” says the blokey voiceover in the campaign, created by Edge, for Nulon’s Ezy Squeeze products.

The new product Ezy Squeeze is positioned as the solution to the once gravity-defying task of oiling a differential, gearbox or transmission.