Ox Live! launches campaign to promote iphone and android app
Ox Live! Sydney’s only gay radio station has launched a campaign to promote its iphone and android apps.
The announcement:
Today we are launching a large campaign to promote the station to Australia’s gay and lesbian community. (and anyone else who likes the latest music being played on Oxford Street)
We have a campaign starting today to launch Sydney’s new gay radio station.
OXLive is 100% digital radio station, available through itunes and google play.
Listening online also through www.sydneygayradio.com
Melbourne has had a dedicated gay radio station, JOY 94.9 since 1993. Sydney has not had a gay radio station since John Singleton attempted 10 years ago.
Print ads, online, mobile, pub signage, social media and direct mail campaign starts today through Pink Media Group.
The campaign is across
- · Star Observer Newspaper
- · Lesbians on the Loose magazine
- · Gaydar dating website
- · Grindr Mobile app
- · Scruff Mobile app
- · Signage in leading Sydney gay bars
- · Social media campaign
Source: Pink Media Group
