Oysterly Media deploys social search tool for clients

Oysterly Media has released a social search tool that “uncovers real-time insights into audience behaviour and competitive trends on social media” for its clients.

The announcement:

Award-winning short form video agency Oysterly Media has launched a first-of-its-kind proprietary social search tool to be exclusively used as part of its service offering to clients.

The Oysterly Media Social Search tool uncovers real-time insights into audience behaviour and competitive trends on social media, which are then used to create search-optimised short-form videos for TikTok, Instagram, YouTube, and beyond. Using award money from the Trailblazing with Technology Award, Oysterly Media was able to develop a powerful tool for discovering the key insights needed to create tailored video content for its clients.

With over 10,000 videos created, Oysterly Media has established itself as a leading authority on short-form video. The agency specialises in UGC and Employee-Generated Content, partnering with top brands worldwide, including Fortune 500 companies.

Inspired by the shift away from traditional search engines like Google, Oysterly Media founder Melissa Laurie says audiences are now looking to social media platforms to discover information.

“Google is no longer the ‘front door’ to your business as it once was,” she says. “Rather than be exposed to outdated content, long text, and cluttered ads, people are now searching for services, products, and answers on social media. They want to experience content that is interactive, visual, and engaging, which is why short-form videos are the go-to format for exposure and organic reach at scale.”

Data shows that nearly 46% of Gen Z and 35% of Millennials now use social media platforms like TikTok, Instagram, and YouTube to discover answers to their queries instead of using traditional search engines.

How Oysterly Media Social Search tool works

Unlike traditional keyword research tools, the Oysterly Media Social Search tool identifies what kind of information audiences are searching for about a particular brand, its competitors and industry.

By adding in relevant keywords and where the audience is based, Oysterly Media’s search tool is able to generate trending searches and questions to turn into video concepts using the signature Oysterly Media Video Framework.

The agency is then able to produce video concepts in partnership with skilled UGC creators or by collaborating with a company’s team to create ‘employee generated content’ (EGC).

Each video is subject to review and approval to ensure its relatability and adherence to a clear brand voice. Videos are then published and optmised in real time to reach more people and drive results.

“What sets Oysterly Media apart is that we built our business on specialising in short-form content,” says Melissa. “We know short-form video is a powerful way to maximise engagement, but too many companies are asleep at the wheel and ignoring the fact that audiences can’t get enough of short-form content. While this medium has exploded over the past five years, companies are yet to take it seriously or attempt to meet audiences where they spend the most time.”

Melissa notes that businesses often lack social search insights into what their audiences are looking for, resulting in content that is low-performing, generic, or unrelatable. “You don’t want videos that scream ‘ad!’ Instead, they must be data-driven, keyword-optimised, and relatable, to stop the scroll on social media,” she says. “With tools like the Oysterly Media Social Search, we can create content that people actually want, in real time, with measurable impact.”

How to access Oysterly Media Search Tool

Oysterly Media Search Tool is exclusively reserved for its clients.

“We invested in this tool to better serve our clients by helping them deliver meaningful content that builds trust and drives results,” says Melissa.

“A brand’s longevity will increasingly be based on its ability to create short-form video that is tailored, useful, entertaining, time-saving, inspiring, and educational. Now is the time for brands to pay attention, and give consumers something that is truly valuable to them.”

Source: Ruby Agency