OzTAM sets February 7 launch date for its delayed online TV ratings service
Peiffer: we are moving to a hybrid number eventually.
OzTAM has set a launch date of February 7 for its new Video Player Measurement (VPM) Report, giving the industry the first audited numbers on the number of hours of TV watched on the network’s catch up services.
The new ratings report will initially cover online catch-up television, before expanding to offer live streaming numbers and eventually a hybrid number that shows both the terrestrial TV audience and the online audience across a seven days and eventually 28 days period.
The launch, which faced multiple delays, has been eagerly awaited by the major TV networks which are seeing key parts of their audiences shift online. It comes just days before Nine launches its live streaming service 9Now.
” It comes just days before Nine launches its live streaming service 9Now.”
Which soft launched this morning with Channel 9 only – 9Go, 9Gem and 9Life to come.
When the measurement is controlled by the supply side…#concern
@Mumbrela – please verify whether it is people or devices that will be measured. There is quite a big difference between the two.
I believe FetchTV has been reporting on devices accessing Video content in close to real time for several months across Free to Air, VOD and SVOD.
I trust they will have strict integrity checking.
@whatif -device
@Steve – thanks for clarifying. I thought that was the case. However the article is not correct as it states audience ” giving the industry the first audited numbers on the amount of people watching TV on the network’s catch up services.”
It is strange that something like this is launching so much later when the IAB has been working on Audience Measurement across devices for a singular view of the users… including video streaming. It would make sense for similar measurement / methodology to by rolled out for online TV ratings in order to make it easier for buyers and sellers across mediums.