OzTAM adds co-viewing to VPM as it prepares for VOZ launch
OzTAM has introduced co-viewing to its Video Player Measurement (VPM) report, capturing connected TV viewing with more than one person.
The measurement business says the addition is one of the final phases before the launch of VOZ (Virtual Australia) which was due to arrive in April, but is now in the ‘final stages of preparation for launch’.
