Seven comms boss Julia Lefort exits as Shoebridge Knowles Media Group appointed

Seven West Media has decided to engage an external communications and publicity agency, Shoebridge Knowles Media Group, to replace its existing comms boss Julia Lefort.

Lefort will finish with the business on Friday. SKMG will commence working for Seven at a date to be advised.

Shoebridge [left] and Knowles are experienced in comms and publicity strategies for big media players

SKMG will work alongside Seven’s existing team, but the appointment reflects a furthering of Seven’s aggressive transformation strategy, the business said. SKMG, which was founded in 2018 by Neil Shoebridge and Andrew Knowles, is a strategic comms and publicity agency which has worked with other big media brands in the past, including Ten.

Seven CEO James Warburton said he was delighted to work with Shoebridge and Knowles again, after a long history across several companies. 

“We are delighted to announce our partnership with SKMG. Having worked closely together with Neil and Andrew over a number of years, we know that their vast experience, understanding and enthusiasm for our industry will make a big difference to our business.”

CMO Charlotte Valente said it was an exciting time of change for Seven.

“SKMG will play a crucial role as we continue to transform our television, newspaper and digital businesses, and pursue our audience-first content-led growth strategy. Their combined strengths will ensure we establish the right structure, strategies and processes to supercharge our team and realise our transformation at pace.”

Shoebridge said: “With strong and successful brands across television, publishing and digital, SWM is one of Australia’s best and smartest content companies and a business with enormous potential. We are honoured to join the SWM team and be part of the transformation of the group and its future success.”

Knowles said: “When Neil and I launched SKMG, James and Charlotte were our first clients. Between the success we’ve enjoyed with them in the past, the privilege to work with the rest of SWM’s well-regarded leadership team and the opportunity to continue building one of Australia’s most venerable media groups, this partnership just makes sense. We can’t wait to get to work.”


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