OzTAM and Nielsen to roll out ‘total TV’ database from next year
OzTAM and Nielsen are creating a new database which will seek to combine audience estimates of TV-set viewing with streamed viewing through connected devices.
The product is currently being created by OzTAM and Nielsen and will launch early next year.
The new database will roll out from the beginning of next year
Just metro then ?
Hi Gezza,
Yes, just metro commercial free to air stations and Foxtel. I’ve amended the article to make that clearer.
Cheers,
Zoe – Mumbrella
I guess VSMBAP or VMETRO were ruled out as names.
An important move to be applauded. But can we please have a single national service sometime. It would make buying TV so much easier.