OzTAM’s new brand identity and measurement solution is here
The TV measurement body, OzTAM, has launched a new measurement tool while unveiling its fresh branding.
The overhaul of its brand identity has given OzTAM new visuals, logo and colour palette. Its new look fits in with the organisation’s “long-term strategic roadmap” – a plan that also covers OzTAM’s major investments in data and technology-based partnerships.
“OzTAM’s continuous evolution reflects the changing needs of audiences and advertisers in the modern media landscape,” said OzTAM chief executive officer, Karen Halligan.
“This brand and identity refresh marks the strong momentum across the organisation, particularly our investment into leading technology and the much-anticipated launch of VOZ as currency.”
Halligan’s ‘VOZ’ refers to Virtual Australia – a “Total TV audience measurement solution” set to act as trading currency from December 29, 2024. In addition to establishing VOZ as a main measurement currency, OzTAM will also be rolling out VOZ Streaming for a more optimised “multi-broadcaster programmatic BVOD trading”.
VOZ’s website has been upgraded with resource and functionality improvements to help with the launch.
“The wealth of additional resources that are now available on our website will ensure the industry is armed with all the information they need for a seamless transition to VOZ as currency on December 29th,” Halligan added.
“It’s an exciting time for OzTAM, and our laser focus on industry consultation, collaboration and continuous innovation ensures that we will continue to deliver Australia’s best independently audited audience measurement solution for the industry.”
The new brand identity is coming into effect on VOZ and OzTAM assets.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Doesn’t mean it needs to look so horrible
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