Pacific appoints Mamamia’s Elissa Ratliff as head of audio

Elissa Ratliff has joined Pacific as head of audio, overseeing production on the publisher’s growing suite of podcasts.

Ratliff joins from Mamamia where she was managing producer of podcasts, working on a number of productions including No Filter with Mia Freedman.

Ratliff joins Pacific after seven years with Mamamia

Reporting to Pacific’s group content and brand director, Louisa Hatfield, Ratliff will help Pacific build commercial relationships, drive audiences and oversee the production of more than 19 podcasts in the Pacific suite.

Hatfield said the appointment helps Pacific move closer to its goal of becoming the leading women’s podcast network in Australia.

“We’re on track to become the leading women’s podcast network in Australia and have been looking for someone to help lead the charge.

“Elissa has a proven and impressive track record of launching and managing highly successful podcasts at Mamamia. Her extensive experience in creating popular and award-winning audio products is unbeatable and we’re chuffed she has come on board,” said Hatfield.

Ratliff spent just over seven years with Mamamia, starting as an intern in 2012 before moving into a role as a site producer after a year. Regarding her new role with Pacific, Ratliff said she was delighted by the opportunity to grow the business.

“I’m thrilled to join Pacific and take on this exciting role. I’m impressed and excited by the breadth of podcast output and I can’t wait to get stuck in.”

Pacific currently has 19 podcasts in production in addition to six commissionable products.

Podcasts include The Daily Home Edit, Better Homes and Gardens Garden Better, That’s Life! How I Survived, New Idea Royals, Girlfriend’s Beauty Boss, Men’s Health Strength Sessions and Women’s Health Uninterrupted .

In July, Pacific forged a partnership with the world’s largest podcasting platform, Acast, and added eight podcasts to its slate further accelerating the commitment to the audio platform.

Pacific parent company Seven West Media is reportedly currently in talks to sell the business to publisher Bauer Media. 


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