Pacific appoints Yahoo’s Lucy Chesterson as digital content director

Pacific has announced that Yahoo’s head of lifestyle Lucy Chesterton is coming on board as digital content director.

At the same time, Keshnee Kemp, who has been acting as digital content director, will move into the newly created role of head of video. 

Chesterton, who joins from Yahoo

Pacific CEO Gereurd Roberts said the appointments help the publisher double down on its digital strategy.

“For more than a year, we have seen continued and consistent growth in our digital audiences and, over the past few months alone, a five-fold increase in the number of video streams. These appointments will further strengthen our offering as we look to double down on our digital strategy, enhance our leadership position and drive additional revenue through original content,”  he said.

In her new role as digital content director, Chesterton will be responsible for digital audience and content strategy, creation and delivery across all Pacific brands, in editorial categories including lifestyle, news and news video. Before her time at Yahoo, she worked at Mail Online, Bauer Media and the Nine Network, and briefly at Pacific in 2013.

“I’m excited to join Pacific at this time of rapid digital growth. I can’t wait to work with Australia’s best-loved premium brands as we take our digital offering into the next industry-defining phase,” Chesterton said.

Kemp’s new role sees her vacate her position as editor of Who magazine

Kemp will be responsible for video content strategy, including the ideation, creation and production of original video content. During her time as acting digital content director, she helped to deliver a record high unique audience of 2.85m, an increase of 42% year on year. She also assisted with the launch of multiple podcasts, and The Who 100 List, a cross-platform travel product. She joined Pacific in May 2018 as editor and content director of Who.

“I’m looking forward to further utilising the skillsets I’ve developed across print, digital and TV production to tell stories that resonate with our audiences through video,” Kemp said of her promotion.

“We’re embarking on an exciting new chapter at Pacific and I’m thrilled for the opportunity to lead an innovative team in creating engaging, first-to-market content that both our audiences and clients will love.”

Hicks, Who’s new editor

With Kemp moving out of her role at Who, Stacey Hicks will take on the editor position. Hicks joined Pacific in 2009, but left to take up a position at The Sydney Morning Herald, then returned as features writer and health editor for That’s Life magazine. She soon became the youngest ever deputy editor for That’s Life, and last year became the editor and content director for Girlfriend magazine.

“Since joining Pacific, Stacey has quickly climbed the ranks within the entertainment group. She has proven herself as a leader within the company, launching Pacific’s internship program as well as taking time to mentor junior staff members,” Roberts said.

“Who is Australia’s most premium entertainment brand, with a high-valued audience of influential women and we are excited for Stacey to take the reins.”


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