Pacific Magazines hires former NewsLifeMedia executive Prue Cox to be commercial director
Magazine publisher Pacific Magazines has hired ex-NewsLifeMedia executive Prue Cox to be the commercial director.
Cox appointed commercial director.
Cox replaces Gereurd Roberts who was appointed Pacific Magazines’ general manager of food, family and home, where he oversees the strategic development of the publisher’s celebrity, real life and homes titles and digital food brands.
Peter Zavecz, CEO, Pacific Magazines, said: “Prue Cox is widely regarded as one of the country’s best multi-platform media sales executives. Not only are her digital sales and technology credentials second to none, but her ability to drive business transformation to deliver commercial results is equally impressive.
“Her appointment is indicative of our rapid digital evolution and multi-platform audience strategy. We are delighted to have her on board.”
Cox has over 16 years of digital media experience and most recently she was chief commercial officer at NewsLifeMedia. She is also a former managing director taste.com.au and kidspot.com.au.
Other previous experience includes roles at Cafescreen DOOH network (during which she led the launch of Australia’s largest free wifi network), Platform Nine (a start-up branch of ninemsn) and Yahoo7.
Cox said on her appointment: “I look forward to accelerating Pacific’s digital sales strategy, leveraging our relationships with Seven West Media and helping clients exploit innovative new opportunities.
“The culture and strategic focus attracted me to Pacific – and it’s exciting to join a business on the cusp of an impressive digital future.”
Cox will report to Peter Zavecz and commences on July 18.
