Kastner unveils Prevention ad
PacMags will launch its TVC for its latest women’s title Prevention on Sunday following the launch of the magazine earlier this week.
The TVC was created by Kastner & Partners after it was appointed as the creative agency for Prevention in July.
The title – which targets women in the 40+ demographic – was launched in Sydney on Wednesday with copies on shelves from next Monday.
The TVC will premiere on Seven on Sunday night and will be coupled with online, print and radio activity.
Credits:
Creative agency – Kastner & Partners
Music – Nina Simone ‘Feeling Good’
