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PacMags to launch New Idea Test Kitchen TV series

Pacific Magazines title New Idea is to launch a new television series on sister TV network Seven.    

New Idea Test Kitchen will air nationally on 7TWO and Seven from November.

The six-week series will focus on recipes, seasonal food selections and tips from cooking experts on Christmas and summer entertaining.

The launch will be supported by a marketing campaign including print, online and point-of-sale promotion.

CEO of Pacific Magazines Nick Chan said: “This one-of-a-kind program will bring more than 100 years of New Idea’s cooking expertise to life, and allow New Idea to become a completely integrated brand, reaching more Australians than ever before with content spanning print, television and online.”

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