Palmolive’s latest campaign encourages Aussies to reconnect with nature via VMLY&R
Palmolive is reminding Australians to reconnect with the nature around them, wherever they can find it, it a new brand campaign.
The campaign, created by VMLY&R, is the first brand campaign in eight years, and aims to remind Australian consumers what Palmolive stands for, highlighting the link between the brand and nature.
Marketing director of Colgate-Palmolive Australia, Anthony Crewes, said: “At Palmolive, we genuinely believe that by growing our connection with nature – by really noticing, by really paying attention, by really spending time – we improve our lives in immeasurable ways. This campaign is our way of re-connecting with our customers in Australia and New Zealand by reminding them to re-connect with nature.
The aim of ‘Find your moment with nature’ is to remind Australians that they are always within reach of nature, no matter where they live, finding the enjoyment in “the breeze on a high-rise city balcony to pruning unkempt jasmine that turns gardens into time machines”.
VMLY&R Australia and NZ chief creative officer, Paul Nagy, added: “I’m a huge nature lover, so I have a soft spot for this campaign. More importantly, working with the Colgate-Palmolive team both here in Australia and in Hong Kong was a great collaborative experience that helped deliver work that feels authentic – you can’t get much more Australian than sand in your undies, right?”
The campaign was a result of the local Colgate-Palmolive team working closely with VMLY&R to produce a strategy and creative product, according to a statement from the agency.
The campaign was released with three 30-second TVCs, digital and social coverage, as well as in-store print.
Other VMLY&R clients include, Australia Post, Crown Resorts, Monash University and Vodafone.
Credits
Client: Colgate-Palmolive
Marketing Director: Anthony Crewes
Marketing Manager: Kate Hickey
Senior Brand Manager: Tina Kim
Brand Manager: Rachel Southwood
Creative Agency: VMLY&R
Chief Strategy Officer AUNZ: Alison Tilling
Associate Strategy Director: Alan Patterson
Senior Producer: Stevi Russell
Chief Creative Officer AUNZ: Paul Nagy
Creative Director: Ross Weythman
Associate Creative Director: Melba Gounas
Senior Copywriter Creative: Blair Panozza
Senior Creative: Bryce Waters
Senior Account Director: Aisling Fitzpatrick
Production: Air Bag
Director: Justin McMillan
Producer: Caroline David
DOP: Tim Tregoning
Underwater DOP: Stefan Jose
Post-Production: Heckler
Editor: Lucas Vasquez
Executive Producer: Will Alexander
Producer: Georgia Noe O’Brien
Colourist: Billy Wychgel
Online Artist: Doron Man
Edit Assist: Daniel Page
Rumble Studios
Engineer: Anthony Aston
Photography
Paul Blackmore
Media Agency: Wavemaker
Strategy Director: Marco Del Castillo
Client & Communications Director: Laura Brady
Client & Communications Executive: Arabella Magno
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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