Pandora tells women ‘do be true to you’ in new global campaign

Jewellery company Pandora has launched its new global campaign ‘Do’, featuring different types of women and their jewellery.

Produced by Skunk London the TVC aims to highlight the empowerment women feel when wearing the jewellery as either a symbol of integrity, individuality, delicacy or strength.

The TVC is set to roll out across Instagram, Facebook and digital media in Australia with the slogan ‘Do be true to you’.