F.Y.I.

Pandora tells women ‘do be true to you’ in new global campaign

Jewellery company Pandora has launched its new global campaign ‘Do’, featuring different types of women and their jewellery.

Produced by Skunk London the TVC aims to highlight the empowerment women feel when wearing the jewellery as either a symbol of integrity, individuality, delicacy or strength.

The TVC is set to roll out across Instagram, Facebook and digital media in Australia with the slogan ‘Do be true to you’.

Minna Philipson, senior vice president and chief marketing officer at Pandora Group, siad: “We want to tell a story of female empowerment by celebrating strong and passionate women. From artists to dancers and musicians, the women who feature in the Do campaign embody what Do is all about – doing what you feel is worthwhile, aided by the confidence found through a unique Pandora style.”

Pandora has also released a behind the scenes video of the Spring/Summer 2017 photo shoot featuring model Mame Adjei, aiming to share the brands values.

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