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Pandora’s first hire packs punch with Huxley as MD

Jane HuxleyPersonalised internet radio station Pandora has appointed its first staff member in Australasia, with former Fairfax digital head Jane Huxley stepping up as managing director for Australia and New Zealand.

Pandora announced its return to the Australian market in June.

Huxley, one of Australia’s best regarded marketers, left Fairfax after a restructure meant her role as CEO and publisher of Fairfax Digital was replaced by a ‘wider chief product officer” title. A release at the time said Huxley would remain working on projects for the Fairfax Metro Media and Marketplaces divisions until June 30. Huxley was formerly with Vodafone and Microsoft in product marketing roles.

Huxley is responsible for the strategy and direction of Pandora’s business in Australia and New Zealand. During her time at Fairfax she spearheaded the data acquisition drive, in which users were encouraged to share personal data in a bid to offer more relevant targeted advertising.

Pandora is one of the last music platforms to launch in the Australian market, competing against sites such as Songl, Rdio, Spotify and Deezer.

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